This is a really nice hotel located right on Cox's Bazar beach. Even though we didn't have an seafront room, we had a junior suite that had wonderful views of the sea from both of our balconies. It's quite a great design to facilitate this. Staff was helpful and friendly...starting with Noor at check in, to Rupak at the breakfast egg station and others whose names I won't remember. Breakfast was good, though very much Bengali favorites heavy. There were two points that were annoying and ought to be addressed by management. One, there were regular power outages. This isn't a problem since a back up power supply kicked in quite quickly. What was a problem was that when the air conditioning was starting up again in our room after a power outage there was quite a loud alarm sound that would sometimes last rather long. This would happen at all hours of the night. There was no way to sleep through it. There must be a way that alarm can be muffled or turned off (I can't understand what the purpose is for it). And the other is that the Wi-Fi was similarly undependable. Not the worst we've had, but it would go in and out with regular needs to sign in again.
