The Hotel Rey Alfonso is located on what I'd describe as the outer rim of the Santa Cruz section. So it's perfect for people (like me) who want to be near the action but not IN the action. That said, there are plenty of restaurants and shops nearby and the Real Alcázar and cathedral are less than 10 minutes away on foot -- a lovely stroll through Seville's charming streets. The hotel staff was professional and welcoming -- and even left me a bottle of sparkling wine and a nice note after my first day! My room was clean, modern, and quiet and included an espresso maker (which scored major points with this caffeine junkie.) The roof is a fabulous amenity with various levels, a bar, and a small pool. I enjoyed chatting with hotel guests and the bartenders up there while overlooking Seville. The sunsets from the roof are gorgeous and it was nice hanging out there at night after a long day of touring (and eating!) I highly recommend the Hotel Rey Alfonso and would definitely return.